Scrabble is my favorite board game. So maybe it’s not surprising that I love their new ads: 

Tagline: The surprising power of words.

Love it. MOUSE>CAT, SQUIRREL>FOX, and GOLDFISH>SHARK.

And such an adorable illustration style.

As written on FreshBump.com,

“Ogilvy & Mather shows off the power of words in these new ads for Scrabble. Where else could a goldfish tower over a shark, or squirrel be more powerful than a fox? On the mean squares of a Scrabble board.”

They remind me of this tee-shirt design, which apparently is the work of this talented illustrator: