The Dog and Pony Show mentioned these spots for Nurture by Steelcase a while back. I hope you like them. If you don’t, I don’t care, because I think they’re awesome. Yes, lack of text is a major trend. Ads like these will, hopefully, get people excited about copy and typography again.

Advertising Agency: Hunt Adkins, Minneapolis, USA
Creative Director: Doug Adkins
Art Director: Steve Mitchell
Copywriter: Doug Adkins