advertising
Come with one story; leave with another
An ad campaign for Colsubsidio Book Exchange illustrating two stories in one image.
Agency: Lowe/SSP3
Maru? No. Marou chocolate packaging
As if I needed another reason to be infatuated with chocolate.
So pretty I wouldn’t be able to unwrap them. Almost.
Marou Faiseurs de Chocolat is a Vietnamese-based company founded by two Frenchman who sought to make the first gourmet bean-to-bar chocolate to come out of Vietnam. Each variant of Marou Chocolate is based on the province the cacao beans grow in.
Via CreativeRoots, “To highlight the hand-made, artisanal quality of the chocolate itself, we commissioned a local printing shop to use the traditional silk-screen printing techniques to hand print the design in antique gold ink on each wrapper. The finished packaging is then given to Marou who then hand wrap the chocolate bars.”
100 years of dance and style
in 100 seconds!
Only you can prevent hedge(hog) fires.
The title sounded more clever in my head.
Advertising Agency: Saatchi & Saatchi, Cape Town, South Africa
Creative Director: Gavin Whitfield
Art Directors: Gareth Cohen, Amelia Smit
Copywriter: Alex Goldberg
Great concept. They applied the same visuals to a baboon, but it didn’t work as well.
And now, your daily dose(s) of awwww.
Where good ideas come from
Interesting video.
Creative people (whether they be authors, painters, poets, carvers, composers, etc. etc.) are always asked where their ideas come from.
I think everyone has the capacity to be creative, if they want to be. If they are open to new ideas, and looking at old ideas from a new point of view, there are endless possibilities for the creative. And there are so many creative outlets possible for exploration.
This is the full, original text from Apple’s ‘Think Different’ campaign:
Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.
The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them.
About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels?
While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.
And like Apple and the above video mention, fields that don’t fall under the ‘creative’ category still require imagination, and curiosity, and passion. Creative comes from create; I think ‘creativity’ intimidates people who don’t actively strive for it because it is placed on such a high pedestal. When you look at it as a verb, create, it becomes less daunting and abstract.
People who are willing to be a little crazy are the ones who are willing to explore, to suggest a solution that sounds silly, who eager to look past what is the norm or what has already been done. And they are the ones who create change.
Sorry for the rambling web of thoughts.
-C
Sleepiness
Homophobia or clever insight?
These ads have generated a lot of controversy; see here, here and here. I like them. I don’t think the message is that RDCA martial arts academy will de-gay your son; rather I interpret them to mean that for kids who will be targeted by bullies, this martial arts academy will help them fight back.
But that might just be wishful thinking.
Agency: Zubi Advertising, USA
VP CD: Andres Ordoñez
CD: Ivan Calle
ACD: Mauricio Candela
Art Director: Francisco Losada
Copywriter: Vicent Llopis
Question everything
The Dog and Pony Show mentioned these spots for Nurture by Steelcase a while back. I hope you like them. If you don’t, I don’t care, because I think they’re awesome. Yes, lack of text is a major trend. Ads like these will, hopefully, get people excited about copy and typography again.
Advertising Agency: Hunt Adkins, Minneapolis, USA
Creative Director: Doug Adkins
Art Director: Steve Mitchell
Copywriter: Doug Adkins












